The task was twofold. First, to redefine the booking process by creating an easy-to-follow digital procedure. Second, to define this digital service's visual identity, emphasizing calendar-based assistance to align with users' preferences.
The mark design, featuring an availability bubble and a clock, implies time-saving and enhanced service accessibility. The simplicity and clear gestures of the SLOT brand extends its visibility across diverse media, evolving into a comprehensive ecosystem beyond the direct application.
The project culminated into an interactive prototype. It allowed potential users to test and understand practical use and.